Data Deletion Instructions

Affinity (operated by MyBranz, Inc.) lets you delete data we hold. How to request deletion depends on who you are.

Merchants (Affinity users)

Uninstalling Affinity from your Shopify store triggers deletion of your store's data — customers, events, identity edges, orders, scores, audiences, and connector credentials — in line with Shopify's shop-redaction process. You can also email us to request immediate deletion.

Customers of a Merchant

If you are a shopper whose data a Merchant processes through Affinity, contact that Merchant to exercise your rights; they can request erasure on your behalf. Shopify's customer-redaction request is honored automatically. You may also contact us directly and we will route or action the request.

Facebook / Meta data

If you connected a Meta (Facebook) ad account to Affinity and want that connection and any associated tokens removed, you can disconnect Meta in the app's Integrations page, remove Affinity from your Facebook account settings, or email us. Audiences Affinity created in your Meta ad account are managed in your Meta Ads Manager and can be deleted there.

Request deletion directly

Email privacy@mybranz.com with the subject "Data Deletion" and include your store domain (and email address, if you are a customer). We will confirm and complete the deletion, typically within 30 days.