Find the customers who actually love you.
Affinity scores every customer on real signals of devotion — repeat visits, email engagement, support chats, reviews, lifetime value — then pushes your superfans straight to Meta, Google, and Klaviyo.
Your lookalikes are built on buyers. Not believers.
Meta and Google build lookalikes from anyone who bought once. But a one-time discount shopper and a customer who visits weekly, opens every email, and leaves five-star reviews look identical to the algorithm. You're seeding your most expensive campaigns with your lowest-affinity customers.
How it works
Connect.
One-click Shopify install. Affinity quietly builds a private identity graph from your store's behavioral, transactional, and engagement data.
Score.
Every customer gets a 0–100 affinity score, ranked against your store and broken down by signal, so you always see why.
Activate.
Send Champions and Loyalists to Meta Custom Audiences, Google Customer Match, and Klaviyo — hashed, consent-gated, automatic.
Six signals. One score.
From Champions to Dormant — know exactly who's who.
Your superfans, in the tools you already run.
Affinity writes cohorts directly to Meta, Google Customer Match, and Klaviyo. Set a score threshold, pick a destination, and it stays in sync.
Consent-first by design.
Affinity honors Shopify's Customer Privacy settings, hashes every email before it touches an ad platform, and supports full GDPR deletion. Built for the 2026 Shopify platform, not bolted onto it.
Stop paying to re-find the people who already love you.
Free scan. No code. Connect your store in under two minutes.