Affinity
For Shopify & DTC brands

Your ads can't tell a superfan from a one-time buyer.

Affinity can. It scores every customer on real signals of devotion — repeat visits, email engagement, reviews, lifetime value — then syncs your believers straight to Meta and Klaviyo, so your budget stops chasing discount tourists.

Find my superfansGet started →

Your lookalikes are built on buyers. Not believers.

Meta and Google build lookalikes from anyone who bought once. But a one-time discount shopper and a customer who visits weekly, opens every email, and leaves five-star reviews look identical to the algorithm. You're seeding your most expensive campaigns with your lowest-affinity customers.

Two customers with identical purchase history — one scored 96 Champion, one scored 12 Dormant

How it works

1

Connect.

One-click Shopify install. Affinity quietly builds a private identity graph from your store's behavioral, transactional, and engagement data.

2

Score.

Every customer gets a 0–100 affinity score, ranked against your store and broken down by signal, so you always see why.

3

Activate.

Send Champions and Loyalists to Meta Custom Audiences, Google Customer Match, and Klaviyo — hashed, consent-gated, automatic.

Affinity overview dashboard — champions, average score, at-risk customers, and tier distribution

Six signals. One score.

Repeat visitsEmail engagementSupport conversationsReviews & referralsLifetime valuePurchase recency
92Affinity score
Customer profile showing why the score — six weighted signal bars from repeat visits to recency

From Champions to Dormant — know exactly who's who.

Championyour evangelists. Highest LTV, highest engagement. Your best ad audience, period.
Loyalrepeat buyers who stay close. Prime for VIP and retention.
Engagedwarming up. The lookalike seed you actually want.
Casualbought, not bonded. Win-back territory.
Dormantfading. Suppress from prospecting, re-engage deliberately.
Five loyalty tiers with customer counts — Champion, Loyal, Promising, Casual, Dormant

Your superfans, in the tools you already run.

Affinity writes cohorts directly to Meta, Google Customer Match, and Klaviyo. Set a score threshold, pick a destination, and it stays in sync.

Meta
Custom Audiences
Google
Customer Match
Klaviyo
Lists & Segments
Audience builder — minimum score slider, live audience size, one-click sync to Meta and Klaviyo
Privacy

Consent-first by design.

Affinity honors Shopify's Customer Privacy settings, hashes every email before it touches an ad platform, and supports full GDPR deletion. Built for the 2026 Shopify platform, not bolted onto it.

Stop paying to re-find the people who already love you.

Find my superfans

Free scan. No code. Connect your store in under two minutes.